Giving readers even more reasons to love books.
When ThriftBooks needed a new voice to go along with their new visual brand, I partnered with Same Great’s Creative Director/Art to develop everything from better trade show booths and merch to campaign concepts, names, videos, and more. From scripts to the stacks, I gave this online seller a voice so friendly, it was undeniably ThriftBooks. This perfect pairing also allowed me to utilize one of my areas of expertise: books and readers.
Bookshelf Joy
When ThriftBooks was ready to launch its new BuyBack program, they needed a video that introduced customers to the concept in a fun, bookish ThriftBooks way. The result? Bookshelf Joy!
It rhymes, recalls Rube Goldberg, and is very ThriftBooks (and Very Kari.) High-fives for keeping more books out of the landfills, TB! Welcome to BuyBack from ThriftBooks. Where selling your books is as easy as loving them.
Sustainable Love Story
Once upon a time, there was a very good book that didn’t have a reader. But thanks to ThriftBooks, it got a second chance at life — and love. Welcome to the Sustainable Love Story. ThriftBooks is sustainable by nature, and in honor of Earth Day, they wanted to talk about it. This one’s a love story for the ages, complete with an HEA. How’s that for matchmaking?
For over three years, I was Same Great’s main writer for ThriftBooks. From Library Love to BuyBack, ShareBookLove to Secret Projects, it was an honor (and a treat!) to write for librarians and readers. Book lovers, unite!
Role: Creative Director/Copywriter, Branding Consultant
Agency: Same Great
Role: Copywriter and Branding Consultant
Agency: Same Great