Getting photographers hooked on a new lens with a cat video.

The new Lensbaby Circular Fisheye Lens was so cool, we created a series of short films to help potential users get hooked.

From the Godzilla-style “Catguana” to an Amelie-esque caper featuring well-known Portland locations, “The Note,” to a pop (and lock) dance party, these three films brought the benefits of the lens – and sales – to life.

This campaign lived on the website, social media, and in-store, and continues to live on YouTube, where “The Note” has over 9K views. I was Creative Director and Copywriter on this project, responsible for the concept, vision, and scripts. I worked closely with the in-house producer and director on everything from boards to pre-production, art direction, styling, production, post, and beyond.

Get closer – and see the impossible with the Circular Fisheye Lens from Lensbaby. It creates images so fantastical, you’ll get hooked. #circularfisheye #gethooked

Plus, who doesn’t love a cat video?